Impact In Action: Selected Case Studies
Impact In Action
A behind-the-scenes look at how bold strategies turned into business breakthroughs — powered by curiosity, clarity, and just the right dose of rebellion.
A behind-the-scenes look at how bold strategies turned into business breakthroughs — powered by curiosity, clarity, and just the right dose of rebellion.
Challenge:
Low MQL-to-SQL conversion rates and stagnant pipeline growth.
Solution:
Developed and implemented a highly targeted Account-Based Marketing (ABM) strategy, integrated with AI-powered lead scoring and hyper-personalization engines across the customer journey.
Result:
Achieved a 30% MQL-to-SQL conversion uplift, directly contributing to a 42% revenue surge within 18 months.
Scaling B2B SaaS Demand Gen
+42%
+30%
Revenue Surge
MQL to SQL Conversion Uplift
Challenge:
High churn and low trial conversion rates in a SaaS freemium model.
Solution:
Engineered and deployed a comprehensive, user-centric Product-Led Growth (PLG) framework, integrating advanced behavior tracking and optimized onboarding flows.
Result:
Drove a +26% uplift in trial-to-paid conversion rates and a 13% reduction in monthly churn.
PLG Strategy Overhaul
+26%
13%
Trial to Paid Conversion
Churn Reduction
Challenge:
Unsustainably high Customer Acquisition Cost (CAC) and low campaign engagement.
Solution:
Implemented advanced AI-driven predictive analytics to power hyper-personalized marketing journeys across all channels.
Result:
Reduced Customer Acquisition Cost (CAC) by 22% while simultaneously achieving a +55% uplift in campaign engagement.
Driving AI-Led Marketing Efficiency
-22%
+55%
CAC
Engagement
Challenge:
Weak brand recall and minimal inbound traffic in a competitive market.
Solution:
Led a holistic brand repositioning initiative, encompassing a complete message revamp, comprehensive digital ecosystem overhaul, and strategic executive communications.
Result:
Resulted in a +40% increase in brand recognition and a +30% surge in qualified inbound leads within 12 months.
Brand Reinvention for a
Tech Company
+40%
+30%
Brand Recognition
Inbound Leads
Real results. Real brands. Real fast.
Let’s Talk Impact.
Write to me
Book Meeting
Book a confidential call. Or drop a note. Either way, I’ll bring caffeine and clarity.
No fluff. No obligation. Just a candid chat about where your growth engine needs a tune-up or a total transformation.
© 2025 — All rights reserved | Priya Varshini Sridhar
© 2025 — All rights reserved | Priya Varshini Sridhar
Real results. Real brands. Real fast.
Scaling B2B SaaS Demand Gen
+42%
Revenue Surge
+30%
Challenge:
Low MQL-to-SQL conversion rates and stagnant pipeline growth.
Solution:
Developed and implemented a highly targeted Account-Based Marketing (ABM) strategy, integrated with AI-powered lead scoring and hyper-personalization engines across the customer journey.
Result:
Achieved a 30% MQL-to-SQL conversion uplift, directly contributing to a 42% revenue surge within 18 months.
MQL to SQL
Conversion Uplift
PLG Strategy Overhaul
+26%
Trial to Paid Conversion
Churn Reduction
13%
Challenge:
High churn and low trial conversion rates in a SaaS freemium model.
Solution:
Engineered and deployed a comprehensive, user-centric Product-Led Growth (PLG) framework, integrating advanced behavior tracking and optimized onboarding flows.
Result:
Drove a +26% uplift in trial-to-paid conversion rates and a 13% reduction in monthly churn.
Driving AI-Led Marketing Efficiency
-22%
CAC
Engagement
+55%
Challenge:
Unsustainably high Customer Acquisition Cost (CAC) and low campaign engagement.
Solution:
Implemented advanced AI-driven predictive analytics to power hyper-personalized marketing journeys across all channels.
Result:
Reduced Customer Acquisition Cost (CAC) by 22% while simultaneously achieving a +55% uplift in campaign engagement.
+40%
Brand Recognition
Inbound Leads
+30%
Brand Reinvention for a
Tech Company
Challenge:
Weak brand recall and minimal inbound traffic in a competitive market.
Solution:
Led a holistic brand repositioning initiative, encompassing a complete message revamp, comprehensive digital ecosystem overhaul, and strategic executive communications.
Result:
Resulted in a +40% increase in brand recognition and a +30% surge in qualified inbound leads within 12 months.
Write to me
Book Meeting
No fluff. No obligation. Just a candid chat about where your growth engine needs a tune-up or a total transformation.
Let’s
Talk Impact.
Book a confidential call. Or drop a note. Either way, I’ll bring caffeine and clarity.
No fluff. No obligation. Just a candid chat about where your growth engine needs a tune-up or a total transformation.
Book a confidential call. Or drop a note. Either way, I’ll bring caffeine and clarity.
Write to me
Book Meeting
© 2025 — All rights reserved | Priya Varshini Sridhar
A behind-the-scenes look at how bold strategies turned into business breakthroughs — powered by curiosity, clarity, and just the right dose of rebellion.
Challenge:
Low MQL-to-SQL conversion rates and stagnant pipeline growth.
Solution:
Developed and implemented a highly targeted Account-Based Marketing (ABM) strategy, integrated with AI-powered lead scoring and hyper-personalization engines across the customer journey.
Result:
Achieved a 30% MQL-to-SQL conversion uplift, directly contributing to a 42% revenue surge within 18 months.
Scaling B2B SaaS Demand Gen
+42%
Revenue Surge
MQL to SQL Conversion Uplift
+30%
Write to me
Book Meeting
Book a confidential call. Or drop a note. Either way, I’ll bring caffeine and clarity.
No fluff. No obligation. Just a candid chat about where your growth engine needs a tune-up or a total transformation.
Let’s Talk
Impact.
Challenge:
Weak brand recall and minimal inbound traffic in a competitive market.
Solution:
Led a holistic brand repositioning initiative, encompassing a complete message revamp, comprehensive digital ecosystem overhaul, and strategic executive communications.
Result:
Resulted in a +40% increase in brand recognition and a +30% surge in qualified inbound leads within 12 months.
Brand Reinvention for a
Tech Company
+40%
+30%
Brand Recognition
Inbound Leads
Challenge:
High churn and low trial conversion rates in a SaaS freemium model.
Solution:
Engineered and deployed a comprehensive, user-centric Product-Led Growth (PLG) framework, integrating advanced behavior tracking and optimized onboarding flows.
Result:
Drove a +26% uplift in trial-to-paid conversion rates and a 13% reduction in monthly churn.
PLG Strategy Overhaul
+26%
13%
Trial to Paid Conversion
Churn Reduction
Challenge:
Unsustainably high Customer Acquisition Cost (CAC) and low campaign engagement.
Solution:
Implemented advanced AI-driven predictive analytics to power hyper-personalized marketing journeys across all channels.
Result:
Reduced Customer Acquisition Cost (CAC) by 22% while simultaneously achieving a +55% uplift in campaign engagement.
Driving AI-Led Marketing Efficiency
-22%
+55%
CAC
Engagement